Children's National

Children's National came to us wanting to do work that'd stand out in their category. And they wanted to highlight the fact they were built for kids and only kids. And they wanted to do all that with a 150k budget. So I concepted CNNN, Children's National News Network (based off a real studio they have in the hospital) to highlight all the amazing work CN is doing for kids of all ages.

• The backstory and context of the project

Children's National Hospital was well known and renowned yet that reputation had dipped some in the recent years. Also, despite the name, they really wanted to double down on the fact that their hospital is devoted to kids and kids alone.
• The problem you were solving

We needed a way to add credibility and deliver these dry, science-heavy innovations in an interesting and memorable way. On top of that, we had to produce a 30s and four 15s with a tight 150k budget.
• How you solved it

During my research, I discovered that Children's National had a real set/studio in their hospital for kids to play with and enjoy. This seemed like the perfect set up to deliver the innovative information required while, since kids were the anchors, reinforcing the hospital is just for kids. However, I will not forgive them for not pursing my idea for a collab with the DC CNN office.
• Your specific personal contribution

I came up with the idea, wrote all scripts, interfaced with clients for all things creative, and lead production and post.

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